Giacomo Langella
I design ad creatives and build what happens after the click
Paid social creatives, landing pages, lead capture, CRM and automations.
- Based in Strasbourg
- Working with agencies and direct clients across Europe.
Hi I'm Giacomo
I help marketing agencies and direct clients with two sides of the same campaign: the ad creatives that stop the scroll, and the technical infrastructure that turns a click into a lead. On the creative side, I design paid social ads for Meta in feed, story and carousel formats, building multiple variants around different angles so teams have real options to test. On the technical side, I build the landing page that collects leads, the CRM that stores them and the automations that nurture them.
I’ve partnered with performance marketing agencies and a range of direct clients in training and online courses, consultancy services, and multi-location operations. The role is the same across all of them: turning a campaign idea into creatives and systems that can actually run, and handing them over without loose ends.
From the ad to the lead, one consistent system
Most campaigns lose people somewhere between the ad and the sale. An ad that promises one thing and a landing page that says another. A form that captures data nobody acts on. A CRM out of sync with the ads. The gap between “we have a plan” and “the system is running” is where most projects stall.
That gap is where I work. Because I design the ads and build the pages and flows behind them, the message stays consistent from the first impression to the follow-up email. I design with a developer’s mindset and build with a marketer’s eye, whether I’m joining an existing team or handling a project end to end.
The result is a chain that holds together: creatives ready to test, a landing page that turns attention into leads, and automations that keep those leads warm until the sale closes. Built so you can run it without me, hand it back to me, or grow with it together.
Ad Creative & Design
Paid social creatives for Meta: feed, story and carousel formats, from brief to final export
Multiple variants per campaign, each built on a different angle or hook, ready for testing
AI-assisted image production for high-volume content, keeping brand assets consistent
Landing pages and brand identity essentials (logo, palette, typography) aligned with the ads
Infrastructure & Integrations
Lead capture systems: forms with conditional logic, multi-record submissions, qualification flows
CRM setup and configuration (Brevo, ActiveCampaign, HubSpot and alternatives)
Marketing automations and data flows: lead nurturing, onboarding and follow-up sequences, with Zapier and N8N connecting CRM, CMS, project tools and dashboards
UTM tracking and attribution, visibility from ad source to sales outcome
Strategy & Architecture
Funnel design: from ad click to qualified lead to closed sale
Information architecture and user flows that minimize friction
Lead qualification logic: forms, conditional routing, segmentation rules
Multi-variant setups: A/B test structures, UTM-segmented landings for validated positioning
Design & Creative
Figma
Affinity
Canva
Adobe CC
Davinci Resolve
Capcut
Web Development
WordPress
WooCommerce
JavaScript
Typescript
Astro
React
Vue
Firebase
Marketing & automations
Zapier
N8N
Typeform
Active Campaign
Brevo
How a project unfolds
Strategy & alignment
Whether the campaign comes from your marketing team or we shape it together, we start from the goal: who's the lead, what's the offer, what does success look like for this campaign.
Inputs & tooling
You hand over the assets you have (brief, ad copy, landing copy, email texts, brand identity, references, existing accounts), and we agree on the tools we'll connect: form provider, CRM, project management board, dashboards, automation platform.
Mapping the connections
Before touching any tool, I sketch the full data flow on paper, so we agree on what feeds what, what goes where, and you know exactly what you're approving.
Build, test, deliver
I design the creatives, build the system, test responsiveness on mobile, run the flow end-to-end (form fills, automated emails, CRM entries, dashboard rows), and deliver for your approval.
In-flight adjustments
New ad variants, texts to tweak, prices to update, sections to reorder, automations to refine. These happen inline as the campaign goes live and starts producing data.
- When the campaign goes live, you have a system that runs on its own, with documentation you can hand to anyone on your team.
Drop me a line
Whether you need creatives for your next campaign, a landing page, or the system that connects everything, tell me what you're working on.
Giacomo Langella EI • TVA: FR 54951016435
Drop me a line: hello@giacomolangella.com