Giacomo Langella
I build the technical layer behind performance marketing campaigns
Landing pages, lead capture, CRM, automations, data flows.
- Based in Strasbourg
- Working with agencies and direct clients across Europe.
Hi I'm Giacomo
I help marketing agencies and direct clients build and run the technical infrastructure behind their acquisition campaigns. From the landing page that collects leads, to the CRM that stores them, to the automations that nurture them, to the data flows that keep everything in sync, my job is to design systems that work without manual intervention, and that feel like a natural extension of how your team already operates.
I’ve partnered with performance marketing agencies and a range of direct clients in training and online courses, consultancy services, and multi-location operations. The role is the same across all of them: turning a campaign idea into a system that can actually run, and handing it over without loose ends.
The infrastructure that starts after the click
Most acquisition campaigns underperform because of what happens *after* someone clicks. A landing page that can’t route its leads. A CRM out of sync with ads. A Zapier setup held together with duct tape. A form that captures data nobody acts on. The gap between “we have a plan” and “the system is running” is where most projects stall.
That gap is where I work. I design with a developer’s mindset and I build with a marketer’s eye, so the visual side stays aligned with the data side. Whether I’m joining an existing team or handling a project end-to-end, the output is the same: an ecosystem that acquires, qualifies and nurtures leads while running quietly in the background.
What I deliver is the entire chain that makes a landing page useful: from form logic to CRM segmentation to the automations that keep the lead warm until the sale closes. Built so you can run it without me, hand it back to me, or grow with it together.
Infrastructure & Integrations
Lead capture systems: forms with conditional logic, multi-record submissions, qualification flows
CRM setup and configuration (Brevo, ActiveCampaign, HubSpot and alternatives)
Marketing automations: onboarding sequences, lead nurturing, post-event follow-ups, commercial campaigns
Data routing and integration: Zapier and N8N connecting CMS, CRM, project management tools, spreadsheets, and dashboards
UTM tracking and attribution, visibility from ad source to sales outcome
Landing Page & Brand Design
Landing pages and campaign pages built on WordPress (Elementor), fully responsive, optimized for conversion
Brand identity essentials: logo, palette, typography, a coherent visual system across touchpoints
Creative assets for campaigns: display ads, email templates, social media graphics
(Occasional) basic video editing for campaign assets and recorded webinars
Strategy & Architecture
Funnel design: from ad click to qualified lead to closed sale
Information architecture and user flows that minimize friction
Lead qualification logic: forms, conditional routing, segmentation rules
Multi-variant setups: A/B test structures, UTM-segmented landings for validated positioning
Design
Figma
Affinity
Canva
Adobe CC
Davinci Resolve
Capcut
Web Development
WordPress
WooCommerce
Lavascript
Typescript
Astro
React
Vue
Firebase
Marketing & automations
Zapier
N8N
Typeform
Active Campaign
Brevo
How a project unfolds
Strategy & alignment
Whether the campaign comes from your marketing team or we shape it together, we start from the goal: who's the lead, what's the offer, what does success look like for this campaign.
Inputs & tooling
You hand over the assets you have (landing copy, email texts, brand identity, references, existing accounts), and we agree on the tools we'll connect: form provider, CRM, project management board, dashboards, automation platform.
Mapping the connections
Before touching any tool, I sketch the full data flow on paper, so we agree on what feeds what, what goes where, and you know exactly what you're approving.
Build, test, deliver
I build the system, test responsiveness on mobile, run the flow end-to-end (form fills, automated emails, CRM entries, dashboard rows), and deliver for your approval.
In-flight adjustments
Texts to tweak, prices to update, sections to reorder, automations to refine. These happen inline as the campaign goes live and starts producing data.
- When the campaign goes live, you have a system that runs on its own, with documentation you can hand to anyone on your team.
Drop me a line
I'm always looking to make partnerships with great companies. Whether you'd like to start a project, learn more about what I can do for you, or just talk life over a good cup of coffee.